Key Shifts Shaping the Landscape for SEO in 2026

SEO is changing fast, moving away from just pumping out content to focus on high-quality, human-first depth. Instead of just chasing Google rankings with keywords, the goal now is to build real authority (EEAT) and ensure your site is fast enough—ideally under 2.5 seconds—to keep people from leaving. With more people using AI like Perplexity and searching on YouTube or social media, you have to optimize for multiple platforms and aim for quality conversions rather than just raw traffic. For startups, this means treating SEO as a growth engine that builds brand trust across the entire buyer journey.

Aviraj Oberoi - Head of Marketing

7/15/20251 min read

people sitting at the table
people sitting at the table

Here's a quick comparison of old vs. new SEO paradigms:

For B2B and startups, this means SEO isn't a silo, it's your growth engine. Align content to buyer stages (awareness, consideration, decision) to turn zero-click searches into subconscious brand recall.

Pro Tip: Audit your site now. Use Google's Page Experience report to fix any Core Web Vitals issues, pages loading under 2.5 seconds see 32% lower bounce rates.

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